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The general image evokes positive dynamics, through the dominant use of yellow, by letting a feeling of confidence show through. The full image stimulates the senses by encouraging the elimination of stress and the freedom of ideas.
The logo gets all its meaning once we understand the function of the organization it represents. The symbolism of the sun creates a feeling of warmth and belonging within the individual. Yellow is also the colour of butter and honey which, in the past, was linked to the sacred fire of actualization by the Cherokee people.
The choice of green for the printed text is very enveloping, calming, refreshing and stimulating. In the Middle Ages, green was used for doctors’ togas and in Egypt, if the scarab was green, it symbolized regeneration for the birth of spiritual life.
Who could have guessed that by sharing a story about a frog that left an impression in their journey with pain, two members would spark the idea of using the frog as the APVDC mascot?
The discussions that ensued gave rise to the wonderful Agnes adventure and inspired the implementation of the Agnes campaign. Agnes is a hot-cold pack in the shape of a frog that can be used to relieve pain; it was created thanks to members of the APVDC support group in June 2007.
This wonderful project not only helps finance the organization’s activities; it also helps raise the population’s awareness of chronic pain.